We’ve all see loads of giveaways streaming through our social media feeds but do they actually lead to sales? We asked a group of Perth Upmarket
retailers and the general consensus was probably not straight away. You may not see a tonne of sales straight up but you need to see it more than a sales opportunity. You should use it to grow your fan base, capture leads, reward existing customers and position yourself as the go to person for when the customers are ready to buy.
Before you start, think about what you are looking to get out of running a giveaway? Do you want more exposure for your brand, more sales, more likes on Facebook, or followers on Instagram? You must go into your promotion with predetermined goals, so that when it ends you are able to measure its success.
Here are out thoughts on the plus’s and minus’s of running giveaways-