Cost of Living Crisis | Growth Quarters

Smart Promotions in a Cost-of-Living Crisis: What Customers Really Want—and What Actually Works

In today’s cost-of-living crisis, customers are more selective, price-conscious, and value-driven than ever. But that doesn’t mean they’ve stopped spending—it just means they’re spending smarter. In this blog, we explore how empathetic, data-driven promotions can attract new customers, drive product trial, and build long-term loyalty. Featuring real-world results from Jack & Co, discover what actually works when every dollar counts.

Justine Barsley

Jul 103 min read