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  • Writer's pictureJustine Barsley

5 Steps To Finding The Right Digital Marketing Consultant

Updated: Sep 6, 2023

You’ve heard about digital marketing consultants, but don’t know where to start or what questions to ask when looking for one. We’re here to help!

Digital marketing consultants are experts in online advertising, social media, search engine optimization (SEO), and other internet marketing techniques. They can help businesses grow by creating effective campaigns that attract new customers.

Understand the Different Types of Digital Marketing Consultants

Each digital marketing consultant will have their own set of strengths and experiences and its good to create a list of what skills you are looking for to help your business grow in the digital sphere. Sometimes you don't know what you don't know and talking to different consultants about your problems you're trying to solve will help you work out what skillset you are after.

Are you after:

  • Search Engine Optimization (SEO) specialists- who help you to optimise your website so that you get found organically (free) in search engines such as Google? ,

  • Social Media Marketing (SMM) experts- who can help you create engaging content for social media such as Facebook, Instagram, Pinterest or TikTok? What is their track record?

  • Conversion Rate Experts (CRE)- someone who can help drive more traffic to your website and then convert those visitors into sales.

  • Website designers- someone to help build you a professional website or refresh your current one? What platforms have they worked with?

  • Email marketing- help you build your email list and create valuable digital communications to your customers or prospects

  • Advertising specialist- someone who knows the ins and outs of the digital advertising platforms such as Facebook Ads or Google Adwords.

  • Digital Promotions- someone who can create digital promotions and roll them out and manage them across all your digital platforms to extend your reach.

Ask Yourself Some Questions Before Hiring One

  • Which areas do you need help with?

  • What areas do you not have the expertise or time and need specialist help?

  • What is your budget for a consultant plus advertising spend?

  • How many hours per week do you need help?

  • Which 20% of marketing activities are going to give you the 80% bang for your buck?

  • Does the consultant have work samples and references?

  • What is their availability?

  • What results would you like to see?

  • Check out their online presence and reviews

  • Do you have time or have a resource to work with the person to get access to the information they need to get results?

The beauty of hiring a consultant for your digital marketing is that you don't have the long term commitment of an employee and greater flexibility. Most consultants are highly skilled in their work get things done quickly and efficiently and you may find that you don't need them for a full time role, giving you more flexibility to use them at the optimum times.

If you are looking for a digital marketing consultant, reach out and let's have a chat to see if we are a good fit.



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